{"id":13624,"date":"2018-11-06T11:43:48","date_gmt":"2018-11-06T11:43:48","guid":{"rendered":"https:\/\/www.moldtrans.com\/?p=13624\/"},"modified":"2022-11-04T15:54:02","modified_gmt":"2022-11-04T15:54:02","slug":"exportacao-e-importacao-eleger-bem-o-mercado-no-qual-operar","status":"publish","type":"post","link":"https:\/\/www.moldtrans.com\/pt-pt\/exportacao-e-importacao-eleger-bem-o-mercado-no-qual-operar\/","title":{"rendered":"Exporta\u00e7\u00e3o e Importa\u00e7\u00e3o: Eleger Bem o Mercado no Qual Operar"},"content":{"rendered":"

As empresas de transporte de mercadorias<\/a><\/span> s\u00e3o o partner<\/em> ideal para uma empresa que opte pela internacionaliza\u00e7\u00e3o. Tomar tal decis\u00e3o implica, tamb\u00e9m, conhecer o mercado no qual se ir\u00e1 operar. Por este motivo, \u00e9 importante poder contar com chaves de atua\u00e7\u00e3o gen\u00e9ricas. Neste artigo oferecemos algumas informa\u00e7\u00f5es que possam apoiar a sua empresa num processo de exporta\u00e7\u00e3o ou de importa\u00e7\u00e3o, possibilitando uma experi\u00eancia mais segura.<\/p>\n

 <\/p>\n

Exporta\u00e7\u00e3o e importa\u00e7\u00e3o: aprender a escolher o mercado<\/em><\/h2>\n

Para escolher bem o mercado no qual se vai operar deve-se considerar dois grupos de fatores: por um lado, os que dependem da empresa; por outro os que dependem do contexto, ou seja, das condi\u00e7\u00f5es do pa\u00eds. Destacaremos, a seguir, 5 pontos-chave a considerar para um melhor planeamento de a\u00e7\u00f5es, seja para concretizar o neg\u00f3cio ou para antecipar desperd\u00edcio de recursos.<\/p>\n

\"\"<\/a><\/p>\n

\n

    \n
  1. \n

    Caracter\u00edsticas do produto<\/em><\/h3>\n<\/li>\n<\/ol>\n

    Em primeiro lugar, \u00e9 importante conhecer bem o produto que se vai vender. Isto implica saber n\u00e3o s\u00f3 as suas caracter\u00edsticas mas tamb\u00e9m a rela\u00e7\u00e3o entre custo e pre\u00e7o do mesmo, e o seu potencial lugar no pa\u00eds de acolhimento. Depois de se avaliar tais var\u00e1veis, ser\u00e1 importante entender se se disp\u00f5e de alguma vantagem competitiva que beneficie o produto. Afinal, o objetivo \u00e9, de grosso modo, constituir algo que se caracterize por ser algo que os demais n\u00e3o tenham. S\u00f3 assim haver\u00e1 possibilidade de sobreviv\u00eancia a m\u00e9dio prazo.<\/p>\n

      \n
    1. \n

      Massa cr\u00edtica<\/em><\/h3>\n<\/li>\n<\/ol>\n

      A massa cr\u00edtica tem de ser entendida em termos demogr\u00e1ficos: o setor de mercado que poderia comprar o produto. Uma condi\u00e7\u00e3o indispens\u00e1vel para operar \u00e9 a sufici\u00eancia do n\u00famero de pessoas. Se n\u00e3o, n\u00e3o ser\u00e1 vi\u00e1vel. Assim, o estudo de mercado converte-se numa situa\u00e7\u00e3o obrigat\u00f3ria. O que pode acontecer, tamb\u00e9m, \u00e9 que um pa\u00eds sirva como teste para metas maiores. Um caso paradigm\u00e1tico \u00e9 o de Portugal face a pa\u00edses como a Fran\u00e7a ou a Alemanha.<\/p>\n

       <\/p>\n

        \n
      1. \n

        Entorno de neg\u00f3cio<\/em><\/h3>\n<\/li>\n<\/ol>\n

        Neste caso, \u00e9 fundamental a idiossincrasia do pa\u00eds em que se trabalharia. O funcionamento das institui\u00e7\u00f5es \u00e9 importante porque oferece estabilidade ou n\u00e3o. Por outro lado, os valores culturais influenciam de forma decisiva as prefer\u00eancias da popula\u00e7\u00e3o. Ainda que o processo de globaliza\u00e7\u00e3o tenha vindo a abafar certas diferen\u00e7as, elas persistem.<\/p>\n

          \n
        1. \n

          Infraestruturas para o transporte de mercadorias<\/em><\/h3>\n<\/li>\n<\/ol>\n

          A rede de infraestruturas \u00e9 um elemento definitivo. H\u00e1 pa\u00edses com um grande potencial demogr\u00e1fico, mas com infraestruturas t\u00e3o deficientes que s\u00e3o dissuasoras. A rede de estradas, portos e aeroportos \u00e9 um elemento a considerar. S\u00f3 a partir da\u00ed, decis\u00f5es podem ser responsavelmente tomadas.<\/p>\n

           <\/p>\n

          Conclus\u00e3o<\/em><\/h4>\n

          As empresas de importa\u00e7\u00e3o e de exporta\u00e7\u00e3o podem ajudar no transporte propriamente dito e na documenta\u00e7\u00e3o. Agora, cada empresa ter\u00e1 de estudar detalhadamente as condi\u00e7\u00f5es do produto para comprovar as suas hip\u00f3teses de \u00eaxito. N\u00e3o \u00e9 por acaso que 70% das empresas que exportam fracassam em 5 anos. Minimizar os riscos \u00e9 vital.<\/p>\n","protected":false},"excerpt":{"rendered":"

          As empresas de transporte de mercadorias s\u00e3o o partner ideal para uma empresa que opte pela internacionaliza\u00e7\u00e3o. Tomar tal decis\u00e3o implica, tamb\u00e9m, conhecer o mercado no qual se ir\u00e1 operar. Por este motivo, \u00e9 importante poder contar com chaves de atua\u00e7\u00e3o gen\u00e9ricas. Neste artigo oferecemos algumas informa\u00e7\u00f5es que possam apoiar a sua empresa num processo […]<\/p>\n","protected":false},"author":1,"featured_media":13639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_front_end_style_editor":"no","ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[595,744],"tags":[],"class_list":["post-13624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mantener_pt","category-servicos-logisticos","entry","has-media"],"acf":[],"yoast_head":"\nExporta\u00e7\u00e3o 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